Maximize Your Earnings with VoIP Business Solution

In the present times, convergence is the buzz word which has been doing the rounds of industry and users alike. All sectors of the industry from finance to telecommunications to hospitality has been tattooed by it. Simply put convergence is the coming together of different theories and phenomena on a common platform to achieve better and efficient results. VoIP is one such product of convergence. It combines voice, data and video all over a common ground namely the Internet thereby giving cost effective and efficient solution to its users.

Keeping its host of benefits in mind many business organisations have started deploying the VoIP call termination service. Business solution VoIP is advantageous for corporates, contact centers and Internet service providers (ISP’s).

Corporates can easily integrate their existing traditional mode of communication to work in tandem with VoIP solution for achieving higher efficiency and productivity. Seamless connectivity of all the branches of their organisation is another major benefit that business houses will get to savor with voice over IP solution.

Contact centers have started opening in large numbers in countries where there is availability of reasonable man power. They help to provide customer and technical support service to their customers. VoIP business solutions can help a contact center to greatly cut down their initial capital input by providing a complete one stop package to handle all their telephony requirements. Toll free numbers which are a prime requirement for them is also a part of the virtual business solution package.

Additionally, with the help of voice over IP solution, a contact center can get DID numbers. So, their clients would be calling on the local number and paying for a local while the call would actually be connected to some other country.

Global business solutions or VoIP business solutions helps an Internet Phone service provider to make the most from his existing client age. For instance, the ISP can preset his broadband service with VoIP call service and offer a bundle up service to the his client age. Not only will you be able to lure more clients but you will also be able to increase your product line. Customers are looking for ease of payment and by taking the service from a trusted provider they get this additional benefit of paying for two services through a single bill.

Small Business Marketing Book Review – People and Your Business

What if somebody told you one critical key to business success was to practice the principle of the Golden Rule in your business? The idea seems to somehow run counter to so much of what we’ve been taught about business, doesn’t it? Yet, what if that same source convinced you through case-study after case-study that application of the Golden Rule in business actually leads to success?

Let us introduce Frederick Reichheld and his book The Loyalty Effect. While not a small business marketer, but rather an expert business consultant, what Reichheld teaches us about loyalty is worthwhile reading for any small business owner or manager.

Did we say “worthwhile”? Scratch that; pencil in the phrase “urgently essential”, instead. This book is that vital to a small company.

The Loyalty Effect focuses on three groups of people critical to business success: Customers, Employees, and Investors. For most small business, the investor is the owner, so for our brief review in this article we will focus on Customers and Employees.

Reichheld is a definite advocate of customer retention. He convincingly demonstrates time and again that small percentage increases in customer retention have huge impacts on profits. This read will be a just-right fit for those of you having problems focusing on the right customers. If you will take the time to trudge through this book, and really understand most of its principles (we found Chapter 8 to be the toughest) then not only will the marketing of your business improve, but so will your profits.

Isn’t that the reason for all this focus on marketing, anyway?

And Reichheld really opened our eyes to how important employees are in retaining customers. If a company treats their employees right, those employees become more efficient and productive in their daily tasks. Profits go up, retention increases.

Reichheld stresses again and again that a company’s prime mission needs to be creating customer value. Most of you in small business realize this, but it’s reaffirming to see hard-and-fast facts to back up what many of us intuitively know. Customers don’t come to a small business looking to boost our profits; they arrive seeking value. If we consistently create value, profit will come.

Another key point for small business owners is the importance of leadership. If you need to go down to the bookstore and browse through The Loyalty Effect before you buy it, flip over to page 246. Reichheld has studied several large and successful businesses, and concludes here that most of them had leaders with an “intuitive grasp” of how important loyalty is. This is critical for business success, regardless of business size. While not written to be a rah-rah inspirational book, Reichheld’s arguments and his examination of the role strong leaders play in forming great companies reinforces just how important to the bottom line it is for a small business owner to be a good leader.

So much of Reichheld’s book seemed familiar; akin to common sense…after we read it. Treat employees well and they’ll perform well for you; we’ll that’s pretty basic, now isn’t it? But we tend to forget, we tend to think we need to cut corners or just “improve efficiency” and that’ll lead to greater profits. In the short term it very well may, but Reichheld argues effectively that in the long run it’s only by creating value for our customer that we build profitable businesses.

Remember, People is the third element–along with Brand and Package–of any small business marketing success story. Taking a week or so and reading Frederick Reichheld over lunch or before lights out at night is a great way to hone your “people productivity”.

© 2006 Marketing Hawks

Complex Business Solutions and Simple Applications

Programming business solutions into your company from scratch is a very long and arduous process. Even with a competent IT department, the actual development of an application is not easy to come up with. The hours of employee time that it takes to create the technically challenging programs can be exhaustive. This, obviously, is not very cost effective and it detracts from the work that is normally done by the IT staff.

Running software programs that are specifically designed to take those difficult situations and turn them into easy, point and click solutions is a much more cost effective idea. These are programs that have already been exhaustively created, tested, reworked, and made to be applicable for any business. Yet, there are many business owners that are unsure of whether or not this is a fast and effective way to solve their issues.

Technology in business has become so commonplace that most of the time there is little understanding of what actually goes into its creation. The companies that are able to produce this software and run a reliable service for various companies have invested a great deal of time and money into the process. This benefits your business because that is time and money that you do not have to apply while gaining the easy solution that you require.

How can one software program offer solutions to so many different issues and still be effective? This is what cloud computing is all about. The original program is designed to solve a specific problem and the additional issues are resolved through the cloud. This means that you can take on the additional applications that are required for your business to run smoothly and effectively. Because it is run on the cloud concept, you are not required to take on anything that you don’t find beneficial. Applications that are useless should not have to be required in a package purchase.

For small to medium businesses, the idea of creating this sort of wide spread problem solving software is overwhelming. There are many different software programs that offer a wide range of applications. The time devoted to research and software comparison is hardly a fraction of the time that would be devoted to the creation of such software from scratch.

As technology gains its place in the market and businesses come to rely on technological advancement more every day, the continued development of additional simple to integrate applications will help to continue to improve the outlook for small to medium businesses everywhere. The growth of such development will only serve your company more as you will continue to have easy solutions to those complicated problems.

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